Voluntopia is a microvolunteering (volunteering in convenient, bite-sized chunks) iOS app for busy millenials that encourages them to participate more frequently in activism.
Statistically, millenials volunteer less than any other demographic group. My job was to build a volunteering aggregator app that encourages them to volunteer through microvolunteering opportunities (convenient, bite-sized chunks) that also allows for social networking.
Voluntopia iOS App
what i did
Finding a microvolunteering opportunity with Voluntopia
After completing market research and a competive analysis, I created 3 divergent concepts (both moodboards and style tiles) and executed over 6 hours of desirability testing with representative millenial target users of Voluntopia. The most popular tile is below.
Unadorned, Objective, Focused.
01/ Potential Roadblock
Voluntopia relies on existing associations to offer its users volunteering associations. Some of those associations already have their own platforms: integrating their experience v. routing users to different applications will have to be carefully considered.
02/ What's in a Name
Users had conflicting opinions about Voluntopia’s name; further exploration is recommended to determine alternatives.
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