RecLand is a health and fitness app and corresponding responsive marketing site targeted towards millenials that provides its users with both personalized workouts and nutrition based on their individual needs.
There are so many workout apps on the market these days, but few that personalize workouts and nutrition advice in one place. My job was to simplify and streamline RecLand’s UX and UI and explore ways to incorporate wellness into the experience while making it stand out in a saturated marketplace.
RecLand iOS App
what i did
Personalizing RecLand to your needs
I created a responsive marketing site highlighting RecLand's compelling features it offers to its potential users.
To ensure consistency across both the marketing site and the app, I completed a scaleable design system for RecLand.
After completing a competive analysis, I created 2 divergent concepts (both moodboards and style tiles). I moved forward with the style tile inspired by ancient Greece and the Olympic Games.
RecLand was inspired by the textures and history of Ancient Greece, the birthplace of sport and the Olympic Games. RecLand’s ethos of “fitness as a leisure activity’ also comes from Ancient Greece’s rich and storied history.
The Runner Up
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